Now inviting agents

Build the business your people send you

18 agents on one team, working one system built round the people who already know you: a plan for every day, coaching every week, and a website of your own.

The Luxury Agency · Brokered by Real Broker, LLC

Wins

In their own words

Word for word, as each of them wrote or said it. Where someone works with Parry, the line under their words says so.

I was on the verge of quitting the business entirely and returning to a regular 9-to-5 job. But after joining VIP-50, everything changed. I'm now the team lead for Idaho with multiple transactions actively flowing through my pipeline—and this transformation happened in just a few short months.
Travis EvendenReal Estate Agent, Luxury Agency Team Lead Idaho

Travis is the team lead for Idaho at The Luxury Agency, Parry's team.

Annette Judd, Broker, West Point UT. Annette leads a team with Parry at The Luxury Agency.
I added 11 transactions from my sphere after implementing VIP-50. This completely changed how I run my business.
Annette JuddReal Estate Broker, West Point, Utah

Annette leads a team with Parry at The Luxury Agency.

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What I have enjoyed about the VIP50 program is the emphasis that's placed on something we're all starved for — genuine connection with others. The fact that I can prioritize my relationships with the people I care about as a facet of my business is a no brainer. It's also a great community of agents and likeminded people to come together and get support, advice, or just camaraderie; something that is incredibly valuable in this oftentimes isolating business.
Holly LaneM.S. Realtor
After more than 30 years in the real estate business, I've seen just about every coaching program out there—and very few truly move the needle. The VIP-50 program is different. It's not just theory; it's a clear, proven system that creates real momentum and measurable results. If you're serious about growth and operating at a higher level, VIP-50 is the real deal.
Greg JamesReal Estate Advisor

Greg James is an agent on The Luxury Agency, Parry's team.

Parry and Aaron have completely changed my business model, The VIP 50 is brilliantly designed retraining the way your business SOI is built, and in turn has helped me truly connect with people and serve my clients better! I will be forever grateful for their mentorship and dedication to serve their people.
Jara H.
The VIP-50 training was the professional intervention I didn't know I needed. The trainers politely (but firmly) pointed out that I've mostly been getting in my own way, and this program finally gave me the roadmap to step aside and let my business actually grow. I've traded my "winging it" strategy for a predictable, referral-heavy model that doesn't involve me spinning my wheels. If you're ready to stop being your own biggest bottleneck and start scaling with some actual clarity, this is it.
Shellie C.
VIP 50 has completely rewritten how I interact with my people. As an agent your people are your highest priority and this has made every conversation, text, and event have so much more meaning. These people are people I have chosen not only to pour into, but to accept help, feedback, and support from. The program doesn't just benefit me as an agent. It makes me a better person. I bend over backwards to help and protect my sphere and this has helped me take back my time and dive deeper into building up the people I'm closest with. Highly recommend it. If you jump all in with an open mind and fully effort you will never look back!
Mark HansenReal Estate Agent

Mark Hansen is an agent on Parry's team, The Luxury Agency.

VIP-50 is a great tool and training to scale your business to the next level. I have been working hard to differentiate myself using the VIP-50 to take my business much higher. My people are willing to help me achieve my goals especially with how much value I have been giving them using the VIP-50 system.
Femi CollakuReal Estate Agent, Exit Realty

Femi uses Parry's ONE system at no charge.

Ask Parry what it looks like for you

The VIP-50 system

What you work with

  • ONE GO

    The phone app. Today's calls, texts and visits in order, with your own calendar beside them, and one tap to log each.

    Book a walk-through
  • ONE MOVE

    The desk. Every contact, deal and listing in one place, your week planned on Monday and your score on Friday.

    Book a walk-through
  • Pulse

    The AI inside ONE. Pulse drafts the note, the post and the reply; you decide. Nothing goes to a client unless you chose it.

    See Pulse at work
  • Your website

    Your own site and address, reached from the team site, with every lead going straight to you.

    Open a live member site

Your numbers

Run your own numbers

Type your own deals, average price, commission and split. It is arithmetic on your numbers: an illustration, not a promise or a prediction. Commissions are negotiable and every business is different.

Commission from your deals
— a year
Your share at your split, before costs
— a year
The same, by the month
— a month

Type all four numbers to see the sum.

An illustration, not a promise. Deals × price × commission × split, from what you typed. It is not a prediction of what you will earn; fees, caps and costs are not taken off, and commissions are negotiable.

Talk these numbers through with Parry

For agents

Book a call with Parry Dean Ward

A private conversation about how the team works and whether it fits you. Pick a time on the calendar, or send a note and hear back.

Or text Parry.

The Luxury Agency · Real Broker, LLC

Ask about joining

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Real Broker, LLC

Your next move starts here.

(385) 419-0030team@luxuryagencygroup.com165 S Regent St, Salt Lake City, UT 84111