What a seller receives
The market analysis.
The full pricing report your agent walks you through before you choose a price: the sales near you, the homes you compete with, and a price you can stand behind.
An example: the home, the people and every figure are made up.
Example. The home, the people and every figure are made up to show what you receive.
Prepared for Sam Example · October 17, 2026
Your home, your numbers, your next move
Everything you need to decide when to sell, at what price, and what you would walk away with. Built from the sales around your home and what you told us about it, then checked and priced by your agent.
Reviewed and priced by Morgan EllisAt a glance
Your home
Did we get the facts right?
| Fact | You told us | County record | Used in this report |
|---|---|---|---|
| Bedrooms | 4 | 4 | 4 Matches |
| Bathrooms | 3 | 2.5 | 3 Agent confirmed |
| Square feet | 2,600 | 2,480 | 2,600 Finished basement |
| Lot | 0.25 acre | 0.24 acre | 0.24 acre |
| Year built | 1998 | 1998 | 1998 Matches |
| Updates | Kitchen 2022, roof 2020 | - | Kitchen 2022, roof 2020 |
What sold near you
What did homes like mine actually sell for?
| Home | Distance | Sold | Beds / baths | Sq ft | Days | Price | Adjusted to yours |
|---|---|---|---|---|---|---|---|
| Sale A | 0.3 mi | Sep 2026 | 4 / 3 | 2,550 | 9 | $612,000 sold | $621,000 |
| Sale B | 0.5 mi | Aug 2026 | 4 / 2.5 | 2,480 | 21 | $589,000 sold | $614,000 |
| Sale C | 0.7 mi | Aug 2026 | 5 / 3 | 2,900 | 6 | $648,000 sold | $627,000 |
| Sale D | 0.9 mi | Jul 2026 | 4 / 3 | 2,640 | 14 | $618,500 sold | $616,000 |
Your competition
What will buyers compare my home with?
| Home | Status | Beds / baths | Sq ft | Days listed | Asking | Our read |
|---|---|---|---|---|---|---|
| Listing E | Active | 4 / 3 | 2,620 | 34 | $639,000 | Priced above the sales |
| Listing F | Pending | 4 / 3 | 2,580 | 8 | $624,900 | Priced right, sold fast |
| Listing G | Active | 4 / 2 | 2,350 | 12 | $599,000 | Smaller, fewer baths |
Watching your competition for you. On your own report, tick a box and get an email when any of these changes its price, goes under contract or is no longer for sale.
Who is looking
Is anyone out there for a home like mine?
Active buyers
Searching now for a home like yours nearby.
New this month
Buyers who started a search like this in the last 30 days.
Months of homes for sale
At this pace, every home like yours would sell in about 2 months. Under three favours sellers.
No buyer is ever named or contacted because of this report.
Your price
What should I list at, and what happens at each price?
Each home’s own days to contract, not a forecast for yours. Example figures, made up to show the layout. The final price is your decision.
What you walk away with
After everything, what's left for me?
| Sale price | $619,000 |
| Commission (5%) | -$30,950 |
| Title insurance and escrow | -$2,817 |
| Property tax this year, to closing | -$3,200 |
| Loan payoff | -$304,000 |
| Other | -$300 |
| You could walk away with | $277,733 |
Change any number and the sheet updates. An estimate; your title company’s settlement statement is the final word. Utah has no real estate transfer tax.
Fix this, skip that
What should I spend money on before we list?
Paint the main floor a light neutral
The first thing buyers notice in photos. Nearby homes with fresh paint sold about a week faster.
A trusted pro: Example Painting Co.
Replace the entry tile
A cracked first step sets the tone for the whole showing.
A trusted pro: Example Tile & Stone
Service the furnace and keep the receipt
Buyers' inspectors ask. A receipt avoids a repair request later.
Garden: edge, mulch, two pots by the door
Your garden is your best feature. It leads every photo and post.
Skip: new basement carpet
Sales nearby show buyers do not pay more for it. Clean it and keep the money.
When to list
Is now a good time, or should I wait?
How we would sell it
What will you actually do for my home?
The garden you have been waiting for: four bedrooms, a 2022 kitchen and a basement made for movie nights.
The first line of your listing, drafted from what you told us. You and your agent finish it together.
A 30-day launch
Every piece on its day, approved by your agent before anything goes out.
See an exampleOpen houses that work
QR sign-in at the door, room cards in every room, and a report for you the same day.
See an exampleYour next home
You said you want to buy in Kaysville. How do I do both?
Sell first
The surest numbers: you know exactly what you have to spend.
Buy first
Move once, on your schedule. Needs a loan that does not count on this sale, or a bridge loan.
Both together
An offer that depends on this home selling. Works best once yours is under contract.
23 homes for sale in Kaysville like the one you want, right now. Morgan sends you the new ones as they list, and can introduce a lender.
What happens next
So what do I do now?
1. A 30-minute walk-through
Morgan sees the home, confirms the price and your payoff, and finishes this report.
2. Your plan and dates
The prep list, the photo day and the launch date, on one page.
3. This report stays current
Until you list, it refreshes on the 1st of each month with the latest sales and competition.
How this report was made. Sales and listings from the MLS (UtahRealEstate.com), adjusted by your agent for size, baths and updates. Facts checked against the public county parcel record. Buyer counts from saved searches. A comparative market analysis is an agent's opinion of price from market data; it is not an appraisal. Every figure in this example is made up.
